Nike
The Lebrons (Pool)
LeBron James is a complex man and basketball player, and in order to capture that dynamic nature, “The Lebrons” was created. An ad campaign of a family made up of different LeBrons — four different parts of his personality. The wise old LeBron, the businessman, the pure athlete, and the kid, who represents his inner child. The commercials were divided into two seasons, with the first season featuring ten episodes.
SNL Partership
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Publicity
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Client: Nike
Role: Creative