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Jayanta Jenkins:

How I lead, and what I value

I grew up in Northern Virginia, spending weekends at the Smithsonian Mall and afternoons lost in PBS. The Air and Space Museum, the Hirshhorn, the National Gallery of Art, Sesame Street, and the documentaries that made the world feel bigger than Virginia. Those were my first windows into global culture, creativity, storytelling, design, and technology. Music and fashion also became a core part of how I experience the world and both shaped everything that followed.

That spirit never left.

It’s what draws me into complex organizations, especially those at moments of transformation, and makes me want to understand how they operate while helping teams evolve. Along my career I’ve arrived at a principle that runs through how I lead: creativity in service of business results.

I believe great marketing should celebrate our humanity and deliver real impact, not just inspiration. I embrace complexity and make it clear. I turn strategic insights into results. That clarity is what allows my teams to feel trusted, empowered, and connected to the soul and mission of a brand.

I’ve led creative teams across some of the world’s most iconic brands, and shaped culture-defining campaigns for Nike and Gatorade at Wieden+Kennedy and TBWA\Chiat\Day. I lead from the front and the back, staying close to the process while shaping the conditions for great work.

At Starbucks, I transformed the Creative Studio into a strategic, cross-functional creative partner, shaping brand expression across every channel and experience. At Disney, I unified and led integrated teams for National Geographic and The Disney Channel, refreshing both brands for audience growth on Disney+. At Twitter, I launched the company’s first global brand effort, turning the # into a cultural movement that invited the world into the conversation and earned a Cannes Lions Grand Prix for Out of Home.

I run in-house teams that operate with the creative ambition of a top agency and the precision of a strategic partner. I mentor creatives to think like business leaders and foster cultures where interdependence thrives. I do this by approaching every opportunity with humility, staying present, and leaning into the unexpected.

I’ve learned the most from the roles that stretched me the furthest. The ones that taught me to know when to ask for help, listen with curiosity, and lead with empathy.

I’ve been recognized on Adweek’s Creative 100 and won numerous industry accolades, but what matters most is leading inclusive, high-performing creative cultures to do the best work of their careers. And have fun doing it.

Connect with me on  LinkedIn

 

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