Jayanta Jenkins:
How I lead, and what I value
I’m a global creative executive and brand builder who helps organizations turn creative vision into strategic impact across culture and business.
I do my best work inside complex organizations, especially at moments of transformation, when brands need clearer systems, stronger ideas, and more resonant expression across the full consumer experience. My work sits at the intersection of culture, strategy, and commerce, guided by one principle: creativity in service of business results.
Over the course of my career, I’ve led creative organizations, built high-performing teams, and shaped brand expression at some of the world’s most influential companies. At Starbucks, I helped transform the Creative Studio from a service-minded function into a strategic, cross-functional partner shaping the brand across packaging, in-store, digital, and seasonal campaigns. At Disney, I unified teams across Disney Channel and National Geographic, helping build a stronger creative system in service of growth on Disney+. At Twitter, I led the company’s first global brand effort, helping define a clearer role for the brand in culture and inside the business, including the Cannes Lions Grand Prix-winning out-of-home #Hashtag campaign.
At Wieden+Kennedy and TBWA\Chiat\Day, I helped shape culture-defining work for Nike and Gatorade. Those years grounded me in a lasting belief: when creativity is rooted in human truth and strategic discipline, it moves both culture and business.
I’m known for building in-house teams that operate with the ambition of a top agency and the precision of a strategic partner. I align creative, marketing, product, and leadership teams around a stronger role for the brand, creating the clarity that helps internal teams and agencies do their best work together. I lead from the front and the back: close enough to the work to sharpen the idea, far enough above it to shape the system around it. I’m drawn to roles that require both creative conviction and organizational fluency, where the challenge is not only making better work, but helping the business become better at making it.
I grew up in Northern Virginia, spending weekends at the Smithsonian and afternoons lost in PBS, music, fashion, and documentaries that made the world feel bigger than where I was. That early curiosity shapes how I see brands, how I think about culture, and how I lead, with humility, rigor, empathy, and a belief that the best work expands perspective.
I’ve been recognized on Adweek’s Creative 100 and received honors from Cannes Lions, D&AD, The One Show, Clios, and the Emmys. What matters most to me is helping teams do the best work of their careers and building brands that endure.
THE PARTNERS
