As a proven global Creative VP and brand storyteller recognized for consistent innovation, I work at the intersection of creativity, brand design, and business strategy. I have had the privilege of collaborating with renowned brands and agencies such as Disney, Apple, Twitter, Starbucks, and Wieden+Kennedy.
Leading multidisciplinary teams, I collaborate to develop brand expression and design strategies that reshape public perception, deliver culture-defining campaigns, and drive measurable business outcomes. Through thoughtful leadership, I empower my teams to create innovative work that not only moves the needle but also breaks new creative ground, resonating with audiences around the world.
Leveraging data-driven strategies is something I have found ensures that business goals are met with purpose and precision. At Starbucks, I lead the Creative Studio, focusing on brand stewardship, design, marketing, and digital experiences, fostering cross-functional collaboration and team development. As EVP of Content Marketing at Disney, I managed an $850 million operating budget that drove audience engagement across National Geographic and the Disney Channel, achieving a 12% growth in viewership on Disney+.
In addition to my corporate roles, I offer strategic guidance as a board member at Miami Ad School Atlanta and have served as Jury President for the Cannes Lions International Festival of Creativity. Experiences like these allow me to identify industry-transforming ideas and mentor the next generation of creative professionals.
Recognized among Adweek’s Creative Top 100 and awarded a Cannes Lions Grand Prix for Twitter’s #Hashtag campaign, I have been celebrated globally for pushing creative boundaries and driving cultural impact. I continue to innovate, inspire, and shape brand narratives that resonate.
Outside of work, I love visiting museums with my son and have a strong passion for photography.
Connect with Jayanta: LinkedIn