Air Jordan
"Goodbye Mars"
Brought in to kickstart the Air Jordan campaign in 1988, the Spike Lee character Mars Blackmon and Michael Jordan go on to have a successful relationship that featured classic print ads and commercials for four years. When Jordan decided to retire from basketball in 2003, his departure was commemorated with the return of his old friend in “Goodbye Mars” who would go on to pester Jordan one last time.
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Publicity
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Client: Air Jordan
Role: Art Director