Disney

Bringing Disney Channel back to life for a new generation.

Disney Channel is iconic. There’s no question about that. But if we’re being honest, it was starting to feel a little dated. Kids today are growing up in a totally different world, and the brand needed to catch up. Our job was to breathe new life into it, making it feel fresh and inclusive without losing that Disney magic everyone grew up loving.

Here’s the thing: today’s tweens are sharp. They know what feels real and what doesn’t. So we didn’t want to start from scratch. We wanted to build on what already works. The Disney signature is instantly recognizable, and we saw an opportunity to use it as our foundation. From there, we could create something that feels modern and exciting, but still unmistakably Disney.

We started with the logo, stripping away the ears, the stroke, and the black outline to give it a cleaner, more open feel. Something that doesn’t lean too hard in any one direction. Then we rolled that energy out everywhere: on-air, off-air, digital. We leaned into a bold blue palette that ties nicely into the Disney+ world but still has room to play. And we gave some of the lesser-known characters their moment to shine, which made the whole thing feel a bit more unexpected and fun.

It landed really well. Viewer engagement jumped 15%, and more importantly, kids and families started seeing Disney Channel differently. Like it was actually for them again. It feels fun, welcoming, and ready for whatever comes next. That’s exactly what we were going for.