The theme of ‘Fixation’ is those moments as an athlete where you’re just a step behind. When your legs aren’t moving fast enough to beat a defender. When you can’t jump high enough. Or can’t swing fast enough to make contact with the ball. Featuring NBA superstars Kevin Durant and Dwyane Wade who share a dream, the story is about overcoming and improving past those moments to reach success. Though that success might be a nightmare for your opponent.
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Client: Gatorade
Role: Global Creative Director