Gatorade
Declare
Gatorades “Declare” inspires athletes by reminding them that the perfect tools and technology is not enough for success. Featuring top flight athletes such as Usain Bolt, Abby Wambach, Ryan Lochte and Dwayne Wade, the commercial declares that winning comes from within. What is more important than the external circumstances, is the effort and will of the athlete.
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Publicity
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Client: Gatorade
Role: Global Creative Director