Disney+

The Challenge -The Muppets are a beloved and iconic franchise, but there was an opportunity to engage both new audiences and long-time fans with fresh and exciting content. Muppets Haunted Mansion needed to bring the signature Muppet humor and heart to a Halloween-themed special while introducing new elements to keep the brand relevant and engaging.

The Impact – Muppets Haunted Mansion achieved over 10 million views in its first week on Disney+, earning widespread acclaim. The high-profile premiere and extensive press coverage amplified the film’s reach, while social media lit up with conversations about the Muppets’ delightful return. The special reignited interest in the franchise, driving a 25% increase in Muppets-related merchandise sales. The project not only solidified the Muppets’ legacy as a timeless family entertainment brand but also introduced a new Halloween tradition that celebrates creativity, humor, and festive fun for all ages.