Nike
"Boing"
‘Boing’ is a bold declaration that Nike’s famous Shox technology is back. Focusing mainly on the ability of the shoes to give an athlete superior leaping powers, the campaign mixes in nostalgia with a progressive look at where the technology can take players moving forward.
"Stampede"
"Afro" featuring Vince Carter and Gary Peyton
PRESS
Nike (boing) bounces back (boing) with campaign for new Shox line
Sports Business Journal, 12.4.2000
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Publicity
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Client: Nike
Role: Art Director