Nike
We Are All Witnesses
A tribute to both LeBron James and the millions of fans worldwide who have been lucky to be able to live through and see his greatness, the “We Are All Witnesses” campaign featured a 110-foot high by 212-foot wide billboard located adjacent to Quicken Loans Arena in Cleveland, as well as merchandise, and the traditional print ad and television commercial.
Out of Home
Retail
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Publicity
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Client: Nike
Role: Creative