Disney+

A road trip through heartbreak, growth, and going platinum

Olivia Rodrigo’s rise happened fast. One moment she was on a Disney Channel show. The next, Sour was everywhere. “Drivers License” broke streaming records. The album earned Grammy nominations. But behind the songs that broke the internet was a story most people hadn’t seen. The late nights in the studio. The emotions poured into every lyric. The journey from actor to artist. Driving Home 2 U was a chance to show that side.

The film followed Olivia on a road trip from Salt Lake City to Los Angeles in a vintage Ford Bronco. Along the way, she revisited the songs on Sour, performing reimagined versions and sharing the stories behind them. It wasn’t a traditional concert film. It was intimate. Nostalgic. The kind of thing that made you feel like you were riding shotgun.

I helped shape a campaign that leaned into that feeling. We used evocative visuals from the journey. Snippets of performances that felt raw and personal. Social activations that let fans engage with the story. The goal was anticipation without giving too much away. Let people discover the emotional depth for themselves.

Over 5 million views in the first week. A 25% increase in Disney+ subscriptions during launch. Streams of Sour spiked again. And fans got to see the Olivia behind the songs. The one still figuring things out, one mile at a time.