Powerade
Very Real Power
In Powerade’s “Very Real Power,” is a series of ad featuring athletes doing “real” amazing things that defied belief. In one, a jogger jumps over an open drawbridge. And in another Andy Roddick strikes a serve into the clay. The feats were obviously not real, but the campaign managed to create a huge buzz from the perception of them as so.
Andy Roddick - Ultimate Serve
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Publicity
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Client: Powerade
Role: Creative