Proctor & Gamble
The Look
‘The Look’ is an interrogation of a universal experience for Black men in America which a glance from white men and women others them. With a simple look, Black men are reminded in that second or so, that they are not seen as belonging in whatever space they happen to be in at that time, whether that’s in an elevator, restaurant, or a neighborhood.
Behind the Scenes
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Publicity
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Client: Proctor & Gamble