Samsung Mobile

When technology meets fandom.

Samsung has always been a leader in tech. But leading in innovation isn’t the same as being culturally relevant. To connect with a younger, global audience, the brand needed to show up in spaces that actually matter to them. Not just as a phone company, but as a brand that gets what they care about.

BTS was the perfect partner. One of the most influential groups in the world, with a fanbase that’s passionate, creative, and deeply loyal. The opportunity wasn’t just a celebrity endorsement. It was a chance to create something that fans would genuinely want to own and be part of.

So we created the Galaxy S20+ BTS Edition. A phone that blended Samsung’s technology with BTS’s energy. Bold design. Custom wallpapers and stickers. Collectible photo cards. Every detail was made for the fans. We brought it to life across social, TV, and digital with content that celebrated creativity and connection.

It sold out within hours. The campaign drove a 20% increase in online engagement and put Samsung squarely in the cultural conversation. Not as a tech brand trying to be cool, but as one that actually understands what moves people.