Twitter

Every story has more than one take

People knew Twitter was fast. The place to find out what’s happening the moment it happens. But speed wasn’t the whole story. What makes Twitter different isn’t just that news breaks there first. It’s that you get to see how everyone reacts. The hot takes. The pushback. The nuance that only comes when thousands of people weigh in at once.

That was the opportunity. Other platforms show you what your friends think. Twitter shows you what everyone thinks. The challenge was making that feel like a feature, not a bug. In a world where people retreat into echo chambers, we wanted to position Twitter as the place where you actually encounter other points of view. Not to argue. To understand.

So we created #SeeEverySide. A campaign that celebrated the richness of perspectives on the platform. Music, sports, politics, news, entertainment. Whatever the topic, Twitter had every angle covered. The creative invited people to lean in, explore, and appreciate viewpoints they might not have found on their own. It wasn’t about picking a side. It was about seeing them all.

Over 15 million impressions. A measurable lift in engagement with trending topics. And a shift in how people thought about the platform. Twitter wasn’t just where news happens. It was where you go to understand why it matters, from every possible angle.