What's Happening?
The objective of this OOH campaign was to drive awareness of Twitter’s unique cultural relevance in a bold way that gets people and the press talking. The target audiences were the B2B & B2C press and general populations – with an emphasis on millennials – in large US cities. We also won several awards in 2017 including a Grand Prix at Cannes.
Press
“Bruno Bertelli, president of the Cannes Lions jury for outdoor advertising, has a simple explanation for what drives award-winning campaigns in the category.”
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Publicity
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Client: Twitter
Role: Global Group Creative Director