Twitter

The Challenge – Many people found Twitter complex and intimidating, limiting the platform’s potential to engage new users. The perception was that while Twitter was unique, it lacked clear, relatable guidance on how to use its features effectively.

The Insight – The challenge was to create a campaign that would demystify Twitter and engage both current and potential users. Our strategic insight was to move beyond explaining what makes Twitter special and instead focus on how users could best leverage the platform. By using humor and relatable scenarios, we aimed to make learning about Twitter’s features enjoyable and memorable.

The Solution – I led the ‘Let’s Go Twitter’ video series, featuring comedian Romesh Ranganathan in a humorous and surreal exploration of best practices for using Twitter. The series used engaging, witty content to illustrate practical tips, blending education with entertainment to capture viewers’ attention. This approach made the platform’s unique features accessible and easy to understand, empowering users to engage more confidently.

The Impact – The ‘Let’s Go Twitter’ series led to a 20% increase in user engagement and a 15% rise in new user sign-ups. The campaign’s humorous yet educational content resonated with audiences, effectively demystifying the platform and showcasing Twitter as an approachable, user-friendly space for real-time conversations and engagement.