National Geographic

Making everyday things extraordinary

National Geographic has always been about exploration. Big expeditions. Remote corners of the earth. The kind of content that makes you feel smarter just for watching. But there was an opportunity to bring that same spirit of discovery to something closer to home. Everyday things. The stuff we take for granted. And who better to guide that journey than Jeff Goldblum?

The insight was about tone. Jeff is one of a kind. Curious, charming, a little eccentric. He asks the questions you didn’t know you had and makes learning feel like a conversation with the most interesting person at the party. If we could bottle that energy, we could make National Geographic feel accessible to people who might not think of themselves as documentary viewers.

As Head of Marketing, I built a strategy around Jeff’s irresistible personality. The trailers leaned into his humor and quirks. Social content invited audiences to explore alongside him. Press coverage highlighted the show’s unique blend of science, culture, and Goldblum being Goldblum. We partnered with influencers and media outlets to extend the reach and created interactive elements that made people feel like part of the journey.

Over 20 million views in the first month. A Daytime Emmy for Outstanding Informative Series. Critics’ Choice Documentary Award nominations. And a whole new audience discovering that National Geographic can be fun, funny, and fascinating all at once. Jeff made curiosity cool again.