National Geographic

The Challenge – National Geographic is renowned for its educational content, but there was an opportunity to appeal to a broader, more mainstream audience by blending curiosity with entertainment. Jeff Goldblum’s eccentric charm provided the perfect way to explore everyday topics in a fresh, relatable, and captivating manner.

The  Solution – As Head of Marketing, I developed and executed a comprehensive strategy for The World According to Jeff Goldblum. We emphasized the series’ playful tone and Jeff’s irresistible charm through eye-catching trailers, engaging social media content, and press coverage that highlighted the show’s mix of humor, science, and cultural exploration. The campaign featured behind-the-scenes insights and interactive elements that invited audiences to share in Goldblum’s curiosity, while partnerships with influencers and media outlets amplified the show’s reach.

The Impact – The series garnered over 20 million views within its first month on Disney+, earning critical acclaim and recognition, including a Daytime Emmy Award for Outstanding Informative Series and multiple nominations from the Critics’ Choice Documentary Awards. The World According to Jeff Goldblum sparked widespread discussions about the wonders of everyday life, reinforcing National Geographic’s mission of exploration and discovery. The show successfully entertained and educated, making complex topics accessible and fun while building a loyal viewership and expanding National Geographic’s reach to a new audience.